·Water Joe was created in 1996 by a college student looking for a cleaner and more efficient caffeine delivery system for his fellow students.Water Joe soon became popular everywhere from Chicago’s financial markets to its nightclubs.It’s now sold in all venues.
·Independent market research has determined that 70% of Americans use caffeine in various forms.42% of those caffeine users have stated that “they are likely to try Water Joe”.It is estimated that 20% of those who try Water Joe become regular customers.
·One 20-oz. bottle has about 70 mg. of caffeine, the same as a regular cup of coffee.Consumers would enjoy a ‘2nd cup of coffee’ with the 1.0-liter ‘Big Joe”
·Water Joe is a natural for everyday use…Pure, naturally sourced water combined with a natural source of caffeine results in a healthy alternative to coffee, colas or energy drinks.
·Who will ‘get their zing on’ with Water Joe?Students, Athletes, Commuters, Truck Drivers…anyone who uses caffeine to stay alert and stay on top of their game.
·Any convenience store that is open 24 hours, near an interstate and/or school is a prime location for Water Joe success.Water Joe is the unofficial ‘bottled water of the 2nd shift’, for those hard working Americans who need an extra boost and who do not want the extra baggage of calories and artificial ingredients.